Technology

The New Martech Power Map: How AI Redraws Winners and Losers

Technology

The New Martech Power Map: How AI Redraws Winners and Losers

by Martin Goetzinger on Aug 26 2025
AI is transforming MarTech by automating workflows, enabling hyper-personalization, and embedding predictive intelligence across marketing operations. Companies embracing AI as a strategic teammate are scaling faster and outperforming competitors.