Technology

Introducing the Bot Customer Experience (BCX) Field

Technology

Introducing the Bot Customer Experience (BCX) Field

by Martin Goetzinger on Oct 24 2025
Discover the future of software design with Bot Customer Experience (BCX), a groundbreaking field redefining how we interact with AI agents. As bots handle over 80% of customer interactions by 2025, review examples of using BCX to boost efficiency, satisfaction, and trust. Explore real-world examples and actionable tips to integrate bot-friendly design into your projects. 
Bitcoin and Crypto: Revolution or Risk? A Balanced Look at the Pros, Cons, and Future of Digital Money

Technology

Bitcoin and Crypto: Revolution or Risk? A Balanced Look at the Pros, Cons, and Future of Digital Money

by Martin Goetzinger on Oct 23 2025
Bitcoin: Digital gold or environmental nightmare? This balanced guide dives into crypto's highs (decentralization, scarcity) and lows (volatility, energy use)—plus 2025's game-changing GENIUS Act for stablecoins. Perfect for beginners wondering if it's revolution or risk.
Why Energy Could Be the Future of Money

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Why Energy Could Be the Future of Money

by Martin Goetzinger on Oct 22 2025
It's not about burning coins for heat; it's about transforming energy into digital trust, scarcity, and utility.
Rethinking Support: First Principle Thinking

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Rethinking Support: First Principle Thinking

by Martin Goetzinger on Oct 17 2025
High support costs signal a flawed product, even with strong retention—customers aren't loyal; they're tolerating friction. Instead of optimizing support with AI and automation, adopt a First Principles approach to eliminate root causes like poor UX and bugs. Learn how hyperscalers like AWS, Azure, and Google Cloud proactively reduce tickets through tools that empower self-service and prevent issues, turning support into a failsafe, not a strategy.
E-E-A-T: Why Authenticity Isn't Just Nice - It's Your Survival Edge

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E-E-A-T: Why Authenticity Isn't Just Nice - It's Your Survival Edge

by Martin Goetzinger on Oct 14 2025
E-E-A-T isn't another acronym to gamify; it's the credibility checkpoint that's torching content mills and crowning human empires. Google's Danny Sullivan didn't mince words: "Helpful content thrives on people-first signals, not polished fluff."  Audit your stack: Does it scream "lived expertise" or whisper "generated generic"? 
The Death (and Rebirth) of the Website: When AI Becomes the Front Door to the Internet

Technology

The Death (and Rebirth) of the Website: When AI Becomes the Front Door to the Internet

by Martin Goetzinger on Oct 11 2025
AI is transforming the internet, replacing traditional websites with conversational interfaces that handle search, recommendations, and transactions. To stay relevant, businesses must optimize websites as AI-readable data vaults with structured data and semantic tags, or risk becoming invisible in an AI-driven digital economy.
Inside the Engine Room of Enterprise AI: Why Forward-Deployed Engineers Matter

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Inside the Engine Room of Enterprise AI: Why Forward-Deployed Engineers Matter

by Martin Goetzinger on Oct 06 2025
Forward-Deployed Engineers (FDEs) are the key to successful AI adoption in enterprises, bridging the gap between innovation and real-world implementation. They ensure AI systems deliver measurable business value by solving complex integration challenges and fostering trust.
Death by a Thousand Metrics: When Good Intentions Turn into Organizational Friction

Technology

Death by a Thousand Metrics: When Good Intentions Turn into Organizational Friction

by Martin Goetzinger on Oct 05 2025
Misaligned metrics can drain organizational energy, turning good intentions into friction. Discover how to identify and fix metrics that undermine meaningful work.
X Is Buzzing with Robotics Breakthroughs—and the Future Feels Close

Technology

X Is Buzzing with Robotics Breakthroughs—and the Future Feels Close

by Martin Goetzinger on Sep 29 2025
Robotics is no longer just research—it's a revolution. From DOBOT’s precision humanoids to Unitree’s flipping G1 and AI-driven RoboBallet, X posts in September 2025 show robots working, adapting, and collaborating like never before.
The Bottleneck That’s Stalling the AI Revolution: Growth Outpacing Power Supply

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The Bottleneck That’s Stalling the AI Revolution: Growth Outpacing Power Supply

by Martin Goetzinger on Sep 25 2025
The AI revolution is straining global energy grids, with data center electricity demand set to double by 2030. From power constraints to water and carbon challenges, engineering efficiency and innovative solutions like tokenized compute markets are critical to sustaining growth.
Securing the Chain: Exploring Fully Homomorphic Encryption's Impact

Technology

Securing the Chain: Exploring Fully Homomorphic Encryption's Impact

by Martin Goetzinger on Sep 22 2025
Discover how Fully Homomorphic Encryption (FHE) could revolutionize blockchain privacy, enabling secure healthcare data processing, DeFi trades, and AI computations while preserving decentralization and trust.
The Dashboard Trap: A Seductive Dead End

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The Dashboard Trap: A Seductive Dead End

by Martin Goetzinger on Sep 18 2025
BI Dashboards provide static snapshots of past performance, while Data Exploration Tools empower marketers to uncover real-time insights. Explore our comparison chart to see why exploration is the future of marketing analytics.

Technology

Why Snowflake, Redshift, and Databricks Can’t Replace Adobe Experience Platform: Data Unification is More Than Just Storing and Analyzing Data

by Martin Goetzinger on Sep 17 2025
Snowflake, Redshift, and Databricks excel at data storage and analytics, but they fall short in data unification. Adobe Experience Platform (AEP) delivers real-time, trusted customer profiles that power AI-driven decisions and personalized experiences, making it the foundation global enterprises like Coca-Cola and T-Mobile rely on.
Stop Analyzing Fragments: How Data Stitching Unlocks Real Customer Journeys

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Stop Analyzing Fragments: How Data Stitching Unlocks Real Customer Journeys

by Martin Goetzinger on Sep 11 2025
Data stitching is the hidden power behind Adobe’s Customer Journey Analytics. Without it, businesses see only fragments of the customer journey—misattributing spend, misjudging channel performance, and missing opportunities for growth. With Adobe’s graph-based stitching, companies finally see the full picture: one customer, one journey, one truth.

Technology

Singularity Part 4 - Risks and Safeguards: How We Design a Humane Singularity

by Martin Goetzinger on Sep 10 2025
Every great transformation in history carries risk, and the Singularity will be no different. This post explores the primary dangers—social, political, environmental, and psychological—and proposes safeguards like distributed ownership, dynamic governance, and cultural anchors to ensure a humane future.

Technology

Singularity Part 3 - The Age of Interests: How Purpose Replaces Paychecks

by Martin Goetzinger on Sep 10 2025
In a future where machines handle survival tasks, human attention becomes the key resource. Discover how to shift from paycheck-driven jobs to intrinsically motivated interests that provide purpose, with practical steps for finding and structuring them in your life.

Technology

Singularity Part 2 - What Happens to Work: The Collapse of Jobs-as-Identity

by Martin Goetzinger on Sep 09 2025
The Singularity disrupts jobs as the core of identity and livelihood, collapsing the economics of labor and creating economic and psychological shocks. Prepare with systems-level policies like universal basic services and lifelong learning, cultural shifts toward plural purpose, and individual strategies like embracing curiosity and AI collaboration.
Singularity Part 1 - Defining the Singularity: When Speed Outruns Our Ability to Keep Up

Technology

Singularity Part 1 - Defining the Singularity: When Speed Outruns Our Ability to Keep Up

by Martin Goetzinger on Sep 09 2025
Explore the Singularity not as sci-fi fantasy, but as a practical speed threshold where tech changes outpace human adaptation, driven by AI, robotics, blockchain, health, and energy.
Is AI + Blockchain About to Obliterate the Traditional Real Estate Industry?

Technology

Is AI + Blockchain About to Obliterate the Traditional Real Estate Industry?

by Martin Goetzinger on Sep 05 2025
The real estate industry is on the brink of disruption as AI and blockchain tackle inefficiencies like bloated commissions and slow processes. From instant offers to decentralized listings, technology is reshaping how homes are bought and sold.
AI in Healthcare: Why It’s Outpacing Other Industries

Technology

AI in Healthcare: Why It’s Outpacing Other Industries

by Martin Goetzinger on Sep 04 2025
AI is revolutionizing healthcare by addressing clinician shortages, bypassing outdated systems, and delivering life-saving precision. From diagnostics to telemedicine, its impact is unmatched, with global funding projected to hit $50 billion by 2025.