About Martin Goetzinger

At the edge of enterprise and evolution.

I’ve spent most of my career in enterprise software sales, helping companies untangle complex data problems and turn insight into impact. What I love most about my work isn’t just the technology — it’s the moment when everything finally clicks. When a team sees their customer data in a new way, when silos disappear, when the business suddenly feels connected. That’s the kind of progress that keeps me hooked.

But outside the enterprise world, my curiosity pulls me somewhere else entirely — toward the five forces shaping our future: Artificial Intelligence, Blockchain, Energy, Personalized Health, and Robotics.

I write about these technologies because they fascinate me. Not from a purely technical lens, but from a human one. How will AI reshape wealth and work? What happens when health becomes predictive instead of reactive? What does ownership look like in a world of blockchain and digital assets? These are the questions that keep me up at night — and occasionally make their way into my blog.

Professionally, I’ve had the privilege of working with incredible companies such as Apple, Microsoft, and Verizon (to name a few), helping them understand and activate their data. Personally, I’m just as interested in how this new wave of innovation will redefine daily life — the way we earn, heal, travel, and connect.

When I’m not writing or working, I’m usually chasing some form of movement or exploration — scuba diving in remote corners of the world, cycling long distances, skiing wherever the snow looks promising, or working with my hands in my woodshop. Each is its own version of focus and discovery — the same drive that keeps me curious in business and technology.

I started this website as a place to think out loud — to document what I’m learning, what I’m questioning, and where I think things are going.

If you’re here because you’re hiring, collaborating, or just exploring the future like I am — welcome. Let’s see where the next decade takes us.

My Work

I’ve learned that the real magic happens where these two worlds meet — when enterprise strategy meets frontier thinking. That’s where I like to operate: at the edge of what’s possible, turning innovation into something tangible and useful.