Technology

Cover: The Comp Lag, why sales pay trails how software is priced

The Comp Lag

by Martin Goetzinger on Sep 02 2026
Cover: The AI Build Trap, stop building plumbing, start building advantage
Graphic titled The Bolt-On AI Trap with an AI chip sitting on a cracked foundation
Split image of a cluttered, burning workshop and a clean AI-powered workspace under Context is the Fuel of AI

Context is the Fuel Every AI System Runs On

by Martin Goetzinger on Feb 26 2026
Futuristic city with a glowing ring of light around it at dusk
Humanoid robots working at a lab bench with robotic arms
Dark office with an exploding wall of servers and screens

The Sound of Software Giving Up

by Martin Goetzinger on Jan 28 2026
Modern office with screens of travel and hospitality analytics dashboards
Multiple computer monitors showing marketing dashboards and charts

The Dashboard Trap: A Seductive Dead End

by Martin Goetzinger on Sep 18 2025
Icons for desktop, email, phone and profile connected to one customer at the center
Stressed IT worker with paperwork beside a marketer presenting a connected data diagram

IT Is Losing Face With Marketing. And Fast!

by Martin Goetzinger on Aug 27 2025
Traveler checking his phone with Marriott, airline and loyalty icons floating around him
Futuristic city skyline under a large red moon