Cartoon: My Ideal Moon Crew

by Martin Goetzinger on Feb 12 2026
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    AI Build Trap: Why Bespoke Software Is the Wrong Bet Right Now

    AI Build Trap: Why Bespoke Software Is the Wrong Bet Right Now

    by Martin Goetzinger on May 23 2026
    AI makes building software cheaper. It does not make rebuilding what Salesforce, Adobe, ServiceNow, and Oracle already solved a good idea. Here is why the smartest companies are building on top, not from scratch.
    Severance Packages: 6 Terms Most People Never Negotiate

    Severance Packages: 6 Terms Most People Never Negotiate

    by Martin Goetzinger on May 20 2026
    Almost everyone negotiates the severance number. Almost no one negotiates the six terms around it, where the real value sits: health coverage, non-competes, equity timing, deadlines, the release itself, and how your exit is recorded.
    Why Things Cost More (Inflation for beginners)

    Why Things Cost More (Inflation for beginners)

    by Martin Goetzinger on May 14 2026
    Last week I paid almost five dollars for a dozen eggs. Five years ago I would have paid two. Nothing about the eggs changed. Here is what did, in plain English, with no charts and no jargon.
    The Three Dials of Inflation (advanced)

    The Three Dials of Inflation (advanced)

    by Martin Goetzinger on May 12 2026
    Inflation is not a mystery. It is three dials being pushed in the wrong direction at the same time. Once you can name those forces, the COVID-era price spike stops looking surprising and starts looking like a receipt.
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