Technology
Technology
The Dashboard Trap: A Seductive Dead End
by Martin Goetzinger
on Sep 18 2025
BI Dashboards provide static snapshots of past performance, while Data Exploration Tools empower marketers to uncover real-time insights. Explore our comparison chart to see why exploration is the future of marketing analytics.
Technology
by Martin Goetzinger
on Sep 17 2025
Snowflake, Redshift, and Databricks excel at data storage and analytics, but they fall short in data unification. Adobe Experience Platform (AEP) delivers real-time, trusted customer profiles that power AI-driven decisions and personalized experiences, making it the foundation global enterprises like Coca-Cola and T-Mobile rely on.
Technology
Stop Analyzing Fragments: How Data Stitching Unlocks Real Customer Journeys
by Martin Goetzinger
on Sep 11 2025
Data stitching is the hidden power behind Adobe’s Customer Journey Analytics. Without it, businesses see only fragments of the customer journey—misattributing spend, misjudging channel performance, and missing opportunities for growth. With Adobe’s graph-based stitching, companies finally see the full picture: one customer, one journey, one truth.
Technology
Why I Keep Flying United and Sleeping at Marriott: A Look Into Trait Enrichment and Travel Loyalty
by Martin Goetzinger
on Aug 05 2025
Learn how trait enrichment enhances customer data to boost personalization, loyalty, and retention in travel, hospitality, and quick-serve restaurants.