Technology
Technology
The Dashboard Trap: A Seductive Dead End
by Martin Goetzinger
on Sep 18 2025
BI Dashboards provide static snapshots of past performance, while Data Exploration Tools empower marketers to uncover real-time insights. Explore our comparison chart to see why exploration is the future of marketing analytics.
Technology
Stop Analyzing Fragments: How Data Stitching Unlocks Real Customer Journeys
by Martin Goetzinger
on Sep 11 2025
Data stitching is the hidden power behind Adobe’s Customer Journey Analytics. Without it, businesses see only fragments of the customer journey—misattributing spend, misjudging channel performance, and missing opportunities for growth. With Adobe’s graph-based stitching, companies finally see the full picture: one customer, one journey, one truth.
Technology
The New Martech Power Map: How AI Redraws Winners and Losers
by Martin Goetzinger
on Aug 26 2025
AI is transforming MarTech by automating workflows, enabling hyper-personalization, and embedding predictive intelligence across marketing operations. Companies embracing AI as a strategic teammate are scaling faster and outperforming competitors.
Technology
Why I Keep Flying United and Sleeping at Marriott: A Look Into Trait Enrichment and Travel Loyalty
by Martin Goetzinger
on Aug 05 2025
Learn how trait enrichment enhances customer data to boost personalization, loyalty, and retention in travel, hospitality, and quick-serve restaurants.
Technology
This One Tool Is Helping CFOs Crush Forecasting — And It’s Not Excel
by Martin Goetzinger
on Jun 04 2025
Adobe Customer Journey Analytics (CJA) is redefining financial planning for CFOs. With real-time customer data, scenario modeling, and AI tools like Data Insights Agent and Intelligent Captions, CJA delivers agile, automated, and precise forecasting to align Finance, Marketing, and Product teams.