Technology

Is AI Doing to SaaS What the Car Did to Carriage Makers?
Enterprise Account Strategy With AI: The Good, Bad and Ugly
Cover: Where Enterprise Software Competes Now, the AI harness loop

What is an AI Harness?

by Martin Goetzinger on Sep 29 2026
Cover: The Metered Moat, network effects still win but the meter is running

Why Network Effects Still Win in AI SaaS

by Martin Goetzinger on Sep 12 2026
Cover: The Comp Lag, why sales pay trails how software is priced

The Comp Lag

by Martin Goetzinger on Sep 02 2026
Cover: What Survives When AI Becomes a Commodity

What Survives When AI Becomes a Commodity

by Martin Goetzinger on Jul 20 2026
Cover: The AI Build Trap, stop building plumbing, start building advantage
Graphic for outcomes-based pricing, the future of enterprise software, with 2030, AI and Free labels
Network of connected nodes with a bot icon at the center

Introducing the Bot Customer Experience (BCX) Field

by Martin Goetzinger on Oct 24 2025
Engineer working at a computer with an AI circuit graphic on the wall
Two presenters beside a chart of a declining red line and a list of metrics
Large data operations room with rows of analysts and wall-sized screens
Humanoid robot handing a clipboard to a worried older office manager at his desk