Technology
Technology
The Dashboard Trap: A Seductive Dead End
by Martin Goetzinger
on Sep 18 2025
BI Dashboards provide static snapshots of past performance, while Data Exploration Tools empower marketers to uncover real-time insights. Explore our comparison chart to see why exploration is the future of marketing analytics.
Technology
Stop Analyzing Fragments: How Data Stitching Unlocks Real Customer Journeys
by Martin Goetzinger
on Sep 11 2025
Data stitching is the hidden power behind Adobe’s Customer Journey Analytics. Without it, businesses see only fragments of the customer journey—misattributing spend, misjudging channel performance, and missing opportunities for growth. With Adobe’s graph-based stitching, companies finally see the full picture: one customer, one journey, one truth.
Technology
Turning Imperfect Data into Actionable Customer Insights
by Martin Goetzinger
on Aug 17 2025
Discover how customer journey analytics transforms imperfect data into powerful insights, empowering businesses to optimize customer experiences and leverage insights for actionable results.
Technology
The Next Frontier in Marketing Journey Analytics: What’s New, What Matters, and What’s Next
by Martin Goetzinger
on Jun 12 2025
The customer journey is no longer a funnel—it’s a constellation. Explore the latest advancements in Marketing Journey Analytics, including AI predictions, real-time insights, and privacy-first strategies, to create personalized, proactive customer experiences in 2025.
Technology
This One Tool Is Helping CFOs Crush Forecasting — And It’s Not Excel
by Martin Goetzinger
on Jun 04 2025
Adobe Customer Journey Analytics (CJA) is redefining financial planning for CFOs. With real-time customer data, scenario modeling, and AI tools like Data Insights Agent and Intelligent Captions, CJA delivers agile, automated, and precise forecasting to align Finance, Marketing, and Product teams.