Technology

The Death (and Rebirth) of the Website: When AI Becomes the Front Door to the Internet

Technology

The Death (and Rebirth) of the Website: When AI Becomes the Front Door to the Internet

by Martin Goetzinger on Oct 11 2025
AI is transforming the internet, replacing traditional websites with conversational interfaces that handle search, recommendations, and transactions. To stay relevant, businesses must optimize websites as AI-readable data vaults with structured data and semantic tags, or risk becoming invisible in an AI-driven digital economy.
Turning Imperfect Data into Actionable Customer Insights

Technology

Turning Imperfect Data into Actionable Customer Insights

by Martin Goetzinger on Aug 17 2025
Discover how customer journey analytics transforms imperfect data into powerful insights, empowering businesses to optimize customer experiences and leverage insights for actionable results.
This One Tool Is Helping CFOs Crush Forecasting — And It’s Not Excel

Technology

This One Tool Is Helping CFOs Crush Forecasting — And It’s Not Excel

by Martin Goetzinger on Jun 04 2025
Adobe Customer Journey Analytics (CJA) is redefining financial planning for CFOs. With real-time customer data, scenario modeling, and AI tools like Data Insights Agent and Intelligent Captions, CJA delivers agile, automated, and precise forecasting to align Finance, Marketing, and Product teams.