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Technology

The New Martech Power Map: How AI Redraws Winners and Losers

by Martin Goetzinger on Aug 26 2025

AI is transforming MarTech by automating workflows, enabling hyper-personalization, and embedding predictive intelligence across marketing operations. Companies embracing AI as a strategic teammate are scaling faster and outperforming competitors.

Technology

Turning Imperfect Data into Actionable Customer Insights

by Martin Goetzinger on Aug 17 2025

Discover how customer journey analytics transforms imperfect data into powerful insights, empowering businesses to optimize customer experiences and leverage insights for actionable results.

Technology

The Real Reason CMOs are Adopting Adobe CJA to Augment Their Snowflake or Redshift EDWs & BI Dashboards

by Martin Goetzinger on May 12 2025

Travel and hospitality leaders rely on cloud EDWs like Snowflake and Redshift, but face high costs, brittle pipelines, and delayed insights. Adobe Customer Journey Analytics (CJA) solves these with real-time ingestion, a unified XDM schema, and AI Agents—empowering brands to deliver personalized guest experiences.

Technology

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