Technology

Two presenters beside a chart of a declining red line and a list of metrics
Rows of white humanoid robots in a lab
Glowing circuit-board brain with wind turbines and power lines behind it
Glowing padlock icon on a dark blue digital background
Multiple computer monitors showing marketing dashboards and charts

The Dashboard Trap: A Seductive Dead End

by Martin Goetzinger on Sep 18 2025
Icons for desktop, email, phone and profile connected to one customer at the center
Evolution from early humans to a modern man to a humanoid robot, side by side
Modern house with digital icons as two people review a property listing on tablets
Doctor using a transparent display showing a lung scan with AI analysis
Glowing AI brain above a newspaper and screens showing an old website

We’re Using AI Like It’s 1995

by Martin Goetzinger on Sep 01 2025
Stressed IT worker with paperwork beside a marketer presenting a connected data diagram

IT Is Losing Face With Marketing. And Fast!

by Martin Goetzinger on Aug 27 2025
Two people in a control room facing walls of screens with maps and data

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