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Why I Keep Flying United and Sleeping at Marriott: A Look Into Trait Enrichment and Travel Loyalty

Technology

Why I Keep Flying United and Sleeping at Marriott: A Look Into Trait Enrichment and Travel Loyalty

by Martin Goetzinger on Aug 05 2025

Learn how trait enrichment enhances customer data to boost personalization, loyalty, and retention in travel, hospitality, and quick-serve restaurants.